#20 Understanding the Real Value and Role of E-commerce with Ken Ott, Co-Founder of Metacake

Today Willie's digital travels take him Nashville, Tennessee to chat with author, speaker, and co-founder of Metacake, Ken Ott! Metacake is an e-commerce growth team who have helped many influential brands all over the world to achieve healthy growth in online sales. The company provides coaching, one-on-one services, as well as guides and courses for businesses of all sizes. In addition to this, Ken is also the host of the Agency Exposed Podcast, where he talks all about his business strategies and philosophies with a variety of guests. In our conversation today, Ken lays out his 'anything can happen' approach to business and we talk about how the e-commerce side of things can fit into a holistic perspective for any business. Ken unpacks exactly what Metacake does with their clients and how much this can aid their bottom line and sustainability. This conversation falls in the current climate of the pandemic, which underlines the value of what Metacake does and Ken reminds us that all businesses need to be flexible and ready for upheavals of this sort. Ken talks about the coaching they do, what this role means to him, and the buy-in that is needed in order to fully adopt an e-commerce platform. At the end of our chat, Ken also shares some great online resources from Metacake and directs listeners on how they begin their journey and get in contact with the company!

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