What Does a Professional Social Media Director Do?

This is the first in a series of dialogs with Justin Buchbinder, the Director of Social Media at FINN Partners describes what his role is, how he grew in his career, how social media is a great equalizer where everyone has the same ability and his role with his clients. FINN Partners is a global marketing agency that primarily serves the mid to large client market with a full suite of services with over 850 professionals around the globe. Justin is an OUT #LGBTQ professional who values sharing is wide and deep knowledge with the OutBüro #LGBT professional and #entrepreneur community so that #gay, #lesbian, #bisexual, #transgender, and #queer business owners and community organizations may excel at creating effective #SocialMedia champagnes on any budget that is measurable and effective.

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Do you have a social media question? Drop it in the comments so we can add it to our list and have it be featured potentially in a future episode. Find Justin on OutBüro: https://www.outburo.com/profile/justinbuchbinder/

00:30 Overview of Finn Partners #Marketing Agency

02:20 How did you become a Social Media Director?

03:00 Social media was love at first sight

03:30 To be a Social Media Specialist you need to hang on and keep pace

04:30 Social media is an equalizer everyone can leverage no matter size or budget

05:20 Realist photography is a new trend - showing everyday people

05:40 Align social media to support the business goals and right metrics

07:00 Social media is not a piece of the pie. It should be another layer of the whole pie.

08:00 The average American spends 2 hours a day on social media