Marketing Your Online Store with Justine Wiggins of Worthy and Badass

We often talk about influencers on the podcast but today I want to talk about marketing an online store for those of you that have physical products and consider yourself a creative.

I talk a lot about creating content on this podcast but I know that not every woman wants to be a blogger or Instagram influencer. A lot of my listeners and clients actually create physical products and sell them online. In today’s episode, I am talking to Justine Wiggins from Worthy and Badass about selling your creations online and marketing an online store.

Justine started making jewelry back in college as a hobby that also gave her a way to make extra money. Since then, her creativity has merged with her passion for helping women understand their worth.

She’s had several different business names, but a few years ago she joined the Army Reserve as a military police officer.

When she got home from basic training, she knew that if she was going to get serious about her business, it needed to represent her and how she felt about women. Worth is a big deal to her. “Turn your monster into your ministry” is her soul song.

One day after she had been processing it for a while, it hit her that “badass” was the perfect word to go along with “worth.”

She had always used the initials W and B, and so W+B was reborn, and since then, she’s been hard after making women realize their worth while feeling badass.

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