[Episode 46] Finding your purpose. The inspirational story of TechPixies’ founder Joy Foster

Can we let you in on a little secret (we’ll whisper this one quietly)? Our founder, the woman TechPixies up and down the land recognise as the master of social media marketing and owner of her own successful company, never wanted to be a businesswoman (we know, right?! She’s won business awards and everything, so feel free to insert as many exclamation marks as you see fit here). 

Unbelievably, when Joy Foster was a mere whippersnapper roaming the corridors of her high school (incidentally, the very same one Mark Zuckerberg went to... and you might have noticed how nifty he is with social media), she would see a business class and run in the opposite direction (and Joy loves running, but that’s another story). At the time, she felt her destiny lay in saving the world through international relations, but it’s funny how things work out.

Joy is the first to admit that it’s taken her 12 years to figure out what she was put on this earth to do, and anyone who has been through the TechPixies programme will thank their lucky stars that she finally had her lightbulb moment.

So, in this week’s episode of the Sparkle and Thrive Podcast, Joy kicks off our inspiring Be Brave and Sparkle series with the story of how she found her true purpose and all the twists and turns she took along the way in her quest to uncover it. It’s a fascinating tale of how she’s pulled on more brave pants than most people do in a lifetime and how those brave little decisions have led to some rather big wins; it’s a no-holds-barred look at the good, the bad, and the downright ugly of how she got to where she is today. 

This podcast is for you if:

✨ You’ve ever wondered how Joy’s journey started.

✨ You’re keen to avoid making the same business mistakes she made.

✨ You need a little reminder that you can do this (whatever your version of ‘this’ maybe).

✨ You want to be awed and inspired.

✨ You’ve ever pondered the question ‘what the heck is a TechPixie, anyway?’

We recommend you pull on your brave pants and press play now.

Here’s what to listen out for:

[01:46] Joy reveals the shocking information a Swiss recruiter told her.

[05:37] Learn about Joy’s first foray into business.

[10:56] Hear why Joy calls herself ‘a puppet’.

[35:06] Learn how Joy applied her ‘ideal customer’ rationale to Made With Joy.

[37:48] Hear how the seeds for TechPixies were sown.

[46:30] Joy describes the stark choices she had to face.

[56:00] Joy reveals why financial independence should be the goal for women everywhere.

[59:09] Don’t miss the exciting news about what’s coming up at TechPixies in September.

For details of links and resources mentioned in this episode, head to our website: TechPixies.com

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Thanks for listening!