We’re exploring whiskey on ice. Hockey Hall of Famer, Ed Belfour, has launched his own whiskey brand and we had the opportunity to sample two of their whiskies. We were honored to have the opportunity to interview 1999 Stanley Cup Champion, Eddie the Eagle.
During this week’s podcast we discuss:
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About Belfour Spirits:
Belfour Spirits – a recently launched (Oct. ’19) ultra-premium whiskey producer known for its spirits’ unique character and stunning packaging, led by Hockey Hall of Famer and Olympian, Ed Belfour.
There are a lucky few who do what they love, not once in a lifetime, but twice. In this, his second landmark career, Hockey Hall of Famer, Stanley Cup winner and Olympian Ed Belfour has teamed up with his son and daughter to translate his on-ice intensity into a new passion: hand-crafting ultra premium spirits that honor legends, warriors and everyday heroes. From generational lessons to stories of underdog triumph, there’s a legend in every glass.
From On-ice Intensity to Distillation Precision: Since 2014, Ed and Dayn have been on an endless pursuit to learn all things whiskey, attending schools in Kentucky and Canada, exploring the finest ingredients and equipment, and talking with industry veterans and rookies alike. Today, these Founding Distillers are hands on in every aspect of the business, from creation of the Belfour family mash bill to blending, and from label design to consumer tastings.
Future Growth: Belfour Spirits has created more than 1,700 barrels of whiskey, and more are slated for production in 2020 and each year beyond.With corporate headquarters in Dallas, Belfour Spirits plans to lay our distilling roots in Kentucky, growing the business in bourbon country. The distillery, tasting room and gift shop are expected to open to the public in 2022. For Ed Belfour, hockey is just the beginning of the legacy he wishes to leave. This is more than a job for him; it’s a second dream come true. And he’s all in.
Belfour currently has three premium whiskeys in its profile:
Photo Credit: Belfour Spirits
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