The Simple Games that Win with Adrian Hon of Zombies, Run! | Episode 146

Adrian Hon is co-founder and CEO at Six to Start, creators of gamelike stories and story-like games including the world's bestselling smartphone fitness game, "Zombies, Run!" with four million players. Six to Start's clients have included Disney, the BBC, Channel 4, and Penguin, and the company has won multiple awards including Best of Show at SXSW.

Adrian is author of A History of the Future in 100 Objects, has spoken at the flagship TED conference, the Long Now, Google, and Mozilla, and has written a column about technology for the Telegraph. He originally trained as a neuroscientist at Cambridge, UCSD, and Oxford.