Being YOURSELF on Video & Protecting Your ENERGY (Rich Cardona)

It’s easy to be ignored in the middle of all the noise in the world today, but as leaders we have to fight through that noise to help others. Rich Cardona joins us today and reminds us why it’s okay for things to get harder when we’re on the path we want to pursue.

Rich Cardona is a first generation American and retired Marine Corps attack helicopter pilot.

After getting a Masters in Business Administration out of fear he wouldn’t be marketable, he ventured into the traditional workplace and landed a job with Amazon. While he admits the company is the tip of the spear, his experience in fulfillment was extremely ... unfulfilling.

He left, moved into his in-laws basement and searched for which of his curiosities could potentially lead to a business of his own. After spending time with and documenting Claude Silver, Vayner Media’s Chief Heart Officer, he realized that there was a need for executives like her to become more visible.

Rich Cardona Media was born. Rich’s team helps executives and entrepreneurs become more visible by using video to create long term content and social media strategies. On average they increase visibility and engagement by the thousands in 90 days or less.

As part of his service after service Rich has also created a video series and podcast called The Leadership Locker where influencers and industry leaders share their expertise with transitioning service members and veteran entrepreneurs.

Guest have included: Gary Vaynerchuk, Kindra Hall, and Jason Feifer

 

Connect with Rich: https://richcardonamedia.com/

QUESTIONS ASKED:

How did you end up in videography? How have you brought humanness and creativity into Zoom? How have you used unconventional ways to create video content?

 

FROM TODAY’s EPISODE:

Being professional and fun Leaning into who you are Using video to help one specific person Creativity & Meaning through Storytelling Measuring the effectiveness of your content

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