Episode 28: Elliott Harris, founder and inventor, how he closed a $72M transaction in 45 seconds

Power Quote: "If you fail to prepare, you just prepared to fail"

Personal Story and Lessons: Elliott shares a story of how he did a $72M transaction in 45 seconds. The reason the deal was signed in 45 seconds is because of the trust the client had in Elliott. It was not a sales process but a relationship that was built that enabled Elliott to help his client buy something! Takeaway - Don't try to be a "salesman" be genuinely concerned about your client and their ask.

Closing Takeaway: Elliot's secret for how to be successful in selling something to someone - the BICEP system that he coined.

B - BUZZWORDS, your client keeps using

I - INTELLIGENCE, do your homework about the client

C - COMMUNICATION, communicate in a way that your client likes to receive it

E - EXECUTION, you better deliver, you better fulfill what your client is expecting from you

P - PERSISTENCE, never ring the bell, be relentless, never give up

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