457: Rebrand? - The How-To Guide for the Darwinian Survival of your Brand or Cause (feat. Bob Killian)

On a slow-grow plateau? Are competitors gaining on you? Are your company sales flat? Are your candidate's poll numbers slipping? Are your college's applications from targeted students in decline?

 

In short, is it time to rebrand? No, rebranding doesn't have to be a total renaming makeover — maybe all you need is a revised logo, new tagline, refreshed website, or a retelling of your brand narrative. But how can you choose what's really needed, what's going to be a practical investment, what's going to deliver a revitalized brand strategy that can kickstart your growth?

 

That's exactly what Bob Killian delivers in Rebrand!.

 

Get Bob's book Rebrand!: The How-To Guide for the Darwinian Survival of your Company/Candidate/College/Cause/Career.

 

For additional show notes, visit ShaunTabatt.com/457.

 

The Shaun Tabatt Show is part of the Destiny Image Podcast Network.