How to Attract the RIGHT Audience

Interested in seeing if a Clarity Coaching Day is for you? Reach out to Jamie at @jamiemswanson on IG and send her a message.

Transcript:

Growing a big audience doesn't mean anything if they don't buy from you. Today I'm going to talk about how to attract the right audience, an audience of potential buyers who are perfectly suited for what you have to sell them.
[00:00:11] A few weeks ago, my new friend, Laurie invited me to go on an adventure to meet her friend group. They were going hiking, skinny dipping, and then finishing out the night at a bonfire on the beach. And I was really excited to be invited to this group because I know a few of the people in the group kind of casually, and I've always thought they were amazing people that I would just love spending time with.
[00:01:07] But the group generally is 20 to 30 years older than I am. And so when I first got to know a lot of the people in the group, I was having babies and I just wasn't in the same season that they were in. And so it never worked out to really go and spend time with them. So it's finally worked out. I was really excited about it.
[00:01:27]And I got there and, you know, we had our hike and our skinny dip and we went over to another beach and I was sitting next to this lovely woman and I didn't know her at all. And so I started asking your questions and I turned to her and I go, so what do you do? And she kind of gave me this, this look and she's like, well, I'm retired.
[00:01:50] And I'm like, Oh dad, this whole group has retired. Everybody in this group is done working. the question doesn't work anymore. Like of course I can ask that to people. My age. I can ask that to people who are in the entrepreneur space. Cause they're all. Building businesses. And almost tire group was retired or was really close to retirement and on their way to getting there.
[00:02:17] And so it was such a fascinating experience for me because the conversational questions that I generally use to get to know somebody. they didn't work. They weren't as relevant. And people didn't really know how to answer them because they're at a different stage in life. I wanted to share this story because this is what so many of us are doing.
[00:02:41] In our marketing that first question, the first, like, especially for doing a Facebook ad or even putting social media posts out, sending emails, whatever it is that headline, that first line of the copy, whatever it is we're using to try and grab their attention and get them to listen has to be relevant to the situation and the life that they're living.
[00:03:06] Right. If you're going to a bunch of retired people and saying, what do you do? They're like, well, I can tell you what I did. Right. It's not who I am today. Right. And so it was such a beautiful picture of marketing done wrong, even though I wasn't marketing to them. But. I wanted to share it with you because I think it shows exactly why so many people's marketing falls flat, and maybe you have put content out there and it just doesn't go anywhere.
[00:03:33]So our goal, as we are trying to reach the right kind of audience, is to make sure that when we start the conversation and when we provide help and content and advice and whatever it is, That it's relevant to the people that we want. To serve. I love thinking about this as a conversation. We need to enter the conversation that is already going on in their minds.
[00:04:01] And when we enter a conversation, then we have the opportunity to shift it. So for example, when I was talking to this lady, I was able to shape where the conversation went. Based on the questions that I was asking her and the things that I said that would, bring things up.
[00:04:18] you can make a conversation, go wherever you want it to go. Yeah. If you can first get that person's attention and get them interested enough to listen to you and have a conversation with you. And this is all we're doing with our marketing.
[00:04:32] the other reason, I really love thinking about marketing and our messaging as a conversation is because it shifts over time. For example, When you're first starting your business. If you're a brand new entrepreneur, right. What you are thinking about and talking about and wondering about, and that conversation that's going on in your mind is very different from the conversations and the questions and the struggles and the frustrations that my friends and impact mastermind who are running seven, figure businesses.
[00:05:07]Are having right. The conversation is going to shift over time. And so in our businesses, we need to understand what is the conversation. That the person we want to reach when they are first encountering our business. What is that conversation that they're having? How can we enter into that then? How does it shift as they, they become that bright future identity that we're going to help some become as they experience the transformation and the benefits of buying our products, being parts of our membership, whatever it is that you sell, your product, your service, your course, your membership.
[00:05:46] Whatever it is, as they experienced that transformation from being a party or business, how is the conversation changing? So, for example, when I was working with photographers, the conversation was very different. If they didn't know what personal brand photography was versus if they had already booked several clients, they had been through my courses and now they just needed more recurring clients.
[00:06:11] The conversation that I would have with each of those photographers. Extremely different. And so when I'm setting up my marketing for those people, I would have very different messaging depending on who it was that I wanted to reach. And it's especially powerful since we aren't actually in front of that person and able to interact with them in most situations, like right now, as you're listening to this pod cast, you're not able to pause what I'm saying and like speak back to me and then have me real time.
[00:06:40] Have a conversation with you. I mean, yes, you can definitely reach out to me on Instagram. You know, you can connect with me that way, but you're not going to be able to have this conversation as you're listening to the podcast. This is kind of a one way. Conversation, you know, it's not exactly a conversation cause it's just me, but what I'm trying to do, I'm trying to enter.
[00:07:02] The conversation that you have about content. I'm trying to talk about the problem that you're seeing in your business of attracting the right person and help guide the way you should be thinking about it so that you can become that bright entrepreneur who has successful marketing campaigns and is incredibly profitable in their business.
[00:07:23] Right. I want to help you figure out. What conversations you need to have to build a real movement of people around your business who want to bring what you have out to the world so that the world can be a better place. And so when we can speak to that conversation, especially when it's their problems, frustrations, emotions, skepticism.
[00:07:47] If we can speak to somebody, shame or guilt or their fears, any of those really deep things, they start to believe that, Oh my gosh, they understand the stuff that I'm not telling people. So they must understand how to help me become who I want to become and get past them. This problem.
[00:08:04] It's a really powerful way to capture attention. Is for somebody to feel like you really understand them at the deepest place, in their minds, in places that they may not have even admitted to others or even themselves, and then show them how they can get from where they are to that bright future identity that your business can help them have.
[00:08:26]Your free content should mirror the conversation going on and your perspective audiences mind. Now, I'm going to tell you in the next episode, what you should do to build desire for your product, once you've captured their attention, if have started having this conversation, but just know that your messaging absolutely needs to change as they buy your stuff and they make progress and really become that bright future identity.
[00:08:51] Conversation and messaging is a big part of the right future method workshop that I ran earlier this summer.
[00:08:58] And it's been really exciting to see how the bright entrepreneurs in my workshop have started implementing this, seeing greater engagement, higher sales. Seeing more people really use the stuff that they're putting out there. They're attracting more of the right people. And it's just been really fun.
[00:09:15] Like it's just helped everything. It's kind of like giving their business a shot of caffeine
[00:09:21] I've really honestly been thinking about this with the podcast a lot as well. Am I sharing the right topics? Am I giving the advice that I want to be giving to attract the clients who really could benefit most from hiring me for a clarity coaching day right now? Because honestly, that's what I want to be doing most at the moment I want to do just for a couple of months.
[00:09:48] And then I want to focus in, on selling my bright future method workshop again, but I really want to dive deep and help a number of people, both so that I can get some cash flow in the door. But also because it feels. So good to me to connect with a person one-on-one and to really see all the light bulbs go off and help them get that clarity and momentum and focus that need to move their business forward and reach their goals faster.
[00:10:20] It's just so much fun for me. And, but I've been thinking a lot if I'm, if I'm sharing tips that are too basic, if I'm sharing tips that are actually relevant, if I'm really, truly entering that conversation. Ironically enough, the more coaching days I do, the more clear that conversation becomes. So it's something that I'm thinking about even here on the podcast and with the content that I'm putting here.
[00:10:43] So if there's something you'd specifically love to see, don't hesitate to send me a DM on Instagram. My contact information is in the show notes, but. if you find yourself also struggling to attract the right people into your audience, and you really want to clarify your messaging and the conversation around it, so that you never wonder if you're attracting the right audience or not, and you have a step by step plan to get there.
[00:11:10] And if you already have something that you sell that convert, you know, I'm not really looking to work with people who don't know what to sell, who haven't learned, how to sell it all, because that's a different conversation and yes, I can have that conversation. Yes, I can help them. But. I can help so much more that people who are ready have taken action, who have something that sells and really want to see it grow.
[00:11:32] That's like where my sweet spot is. if this is you and you'd like help, I would love to help you. Don't have to try and figure this out on your own. You know, there's a reason why I can go from zero to 30,000 a month so much faster. I'm hoping in 90 days or less. Then I was able to, when I first started out where it took me years to have my first $30,000 month.
[00:11:55]and that's because I have all this experience and I would love to pass that onto you and help you find the clarity and focus that you need to have to do this as well. So I love to work with bright entrepreneurs who. Don't just want to make a profit, but also want to make a difference in the world with their business and really clarify the messaging around that too, for that matter.
[00:12:16] So if you want to stop second guessing yourself, if you want messaging that stands out and captures attention and really brings in the right. Audience so that they want to buy your stuff. yeah, if you want the step by step plan for creating that, if you want help, would somebody there to really help you lay it all out?
[00:12:38] You're out what that conversation is because it was a process that we can walk through together. I would love to do that for you simply go into the show notes, get my contact information and send me a message. Letting me know you're interested if I have any open spots, cause I'm only doing at most two per week and I'm only doing them for a couple of months.
[00:12:58]yeah, if I have any open spots, I will set up a free 30 minute clarity call with you, or I'm going to ask you a bunch of questions about your business and make sure you're going to be a good fit for this and that I can really help you. And that you're going to make all the money back that you spend on this.
[00:13:14] That's really my goal. I don't want to take any clients. That I have any hesitation would not make their money back. Like I just, I know that what I can offer is so much more valuable than what I charge. I just want to make sure that. It's right for you. if you would like to do that, if we do that clarity call, it's a good fit for both of us.
[00:13:32] Then we schedule a full clarity coaching day, where we work one-on-one together over zoom and we lay it all out. We figure out what you really want to have happen. What are you doing now? How can we simplify it? Clarify it, and create the messaging around it. That's really going to move your business forward fast.
[00:13:51] We're going to figure out what those conversations are. So that you can have the right conversations and attract the right people. Stop attracting those freebie seekers and attract those buyers. So, head on over to the show notes, get my info and send me a message. Now, if you're interested in that, and if you're new around here and you found this helpful would love it.
[00:14:11] If you would subscribe. Right now, just smash that subscribe button so that you don't miss any future episodes. And if you have a moment and can leave a review, I mean, obviously not if you're driving, but it would mean so much. If you left a review, I'll be reading a few of them here on the podcast. Like this one from killer Mimi who left this review a few days ago, right after I started season three and rebranded the podcast, she says, it was five stars.
[00:14:37] She says, it's a masterpiece. In itself on how to hook your potential clients. I love this episode just for the fact that it shows in itself, how did it elegantly and effectively introduced a pivoting podcast and how to draw petition listeners and customers into the following episodes? You walk the talk.
[00:14:55] So skillfully, Jamie, that makes sense. All of your tips and strategies, a real proven business jam and you and authentic and trustworthy teacher. Thank you. Well, thank you. Killer Mimi for the awesome review. I really appreciate it. And I know there are those of you out there. Who've been thinking of leaving a review.
[00:15:13] For maybe a long time now. Cause I meet you in person and you tell me that and you haven't yet for whatever reason. So if this is you and you can't do it right now, cause you're driving or whatever you phone and tell it to give you a reminder to leave her of you later on, when you know you're going to be free, it would mean a lot.
[00:15:31] I'd really appreciate it. So my friend, we are brighter together and the world needs us out there. So let's go and make it brighter.

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