Episode 111: Building a Set Plan for Using Professional Photos Efficiently and Effectively

As business owners, we always have the best intentions when we schedule a photo shoot, but do you have a set plan for that shoot? Do you know what shots you are looking for, and more importantly do you know what platforms you are planning to use the photos on? Well, in this episode, Greg and Tyler discuss how you can be more organized during the whole process so that when you receive the photos back, you can be ready to deploy them as effectively as possible. We believe that if you share your plan for the photos with the photographer beforehand, they will have a better idea of what you are looking for and will be able to get you those exact shots. 

Most business owners at one point in time have probably taken the time to coordinate and spent the money for the shoot only to have the photos sit in a dropbox folder. Sure, they may sprinkle one or two on Instagram, Facebook, and hopefully their website, but are they really getting the most out of them? Each platform is different, social media wants photos in certain dimensions and resolutions, and they are different than say Houzz, Pinterest, or Google My Business. We discuss strategies for each of these platforms as well as some ideas on where to use certain photos. We hope this episode helps you get the most out of your photoshoot more traction to your website and all of your other channels.

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