Rootine // Personalized daily health using DNA, blood levels, and lifestyle data [UP076]

Interview begins: 6:52 Debrief: 44:32 Rachel Sanders is the co-founder and CEO of Rootine. Rootine was founded in Nashville, Tennessee, in 2018 and creates custom daily vitamins based on your DNA, lifestyle, and blood level data. Follow Rachel Sanders: https://www.linkedin.com/in/rachel-soper-sanders/ Website: https://rootine.co/ Key Points: - The genius behind Rootine 8:53 - Fads and the underlying truth 9:55 - What makes Rootine? 11:52 - Rootine personalizing your vitamins 16:53 - Results with Rootine 20:20 - Rootine earning as a business 21:14 - Commercializing Rootine 26:51 - Raising capital for Rootine 27:44 - Data privacy and security 29:55 - Rootine's Demographics 35:30 - Distribution 37:40 – This episode is sponsored by Taft, Stettinius & Hollister, a full-service law firm known for assisting entrepreneurs across the Heartland. Click here to learn more about Taft – This episode of upside is also sponsored by Ethos Wealth Management. Managing wealth with an eye toward the future demands vigilance and skill in today’s global economy. Over the years, Ethos Wealth Management has worked with clients and their other professional advisors – including attorneys and accountants – to create comprehensive wealth management plans designed to make the best use of their wealth today and help ensure its endurance for future generations. They can do the same for you. Visit upside.fm/ethos to learn more. – Want to share information about your company, or an opportunity with the upside audience? Book a classified advertisement and your advertisement will be read in an upcoming episode of the show. Classified ads are priced at $100, and are: read by Jay and/or Eric on upside linked from the show notes linked from this website, upside.fm