The Cash-Based Practice Podcast
Business:Management & Marketing
CBP 131: How to successfully target a niche with cash-based physical therapy services
In this highlights episode, I explain how you can target a niche to make your practice stand out from the competition. While it may seem counterintuitive to focus on a smaller market, the highly personalized messaging you can create for a niche makes your offer resonate far more than a generic “we fix everything” message ever could. This approach has been a real game changer for many practice owners.
I share specific strategies for choosing your niche and reaching out in ways that will help you gain a warm reception. And I explain a trick for how to multiply the ROI you’ll see from your outreach efforts.
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