Heidi Dettmer (VP, Marketing) and Jeff Webster (VP, Partnerships) at Seattle Kraken

In this episode, we sit down with some of the minds behind one of the biggest team and brand launches in recent sports history - the Seattle Kraken. Heidi Dettmer (Vice President, Marketing) shares insights into how the marketing plans came to life, the various aspects of the newly developed brand (including the logo, brand storyline and social persona), how fans were involved since inception and the challenge of keeping it all a secret. 

On the other hand, Jeff Webster (VP, Partnerships) shares details on how his team worked with and sold in partners on a brand that didn't exist until launch day, their non-traditional sponsorship strategy and Amazon's game-changing naming rights deal.