The Great Reinvention With Mike Michalowicz

Worried we're headed for another Great Recession? Mike Michalowicz says it's actually the Great Reinvention. At least, it can be—for small businesses.

Mike is the entrepreneur behind three multimillion-dollar companies and the author of "Profit First," "Clockwork," "The Pumpkin Plan" and his newest book, "Fix This Next." He's seen businesses big and small sink and swim with every economic shift, and he knows what makes the difference.

He joined Chris Cooper and a group of microgym owners to share the strategies gym owners need to make sure they come out of this era stronger than before.

Links:

Mike Michalowicz
Driven Nutrition
Arbox
Register for the Two-Brain Summit 2020

Contact:

mikee@mikemichalowicz.com

Timeline:

3:50 – What businesses do wrong when the economy is unstable.

8:41 – The Surge opportunity.

10:30 – The upstream look.

13:53 – Education and the “know, like and trust” model.

18:47 – How to test a new idea for free.

23:34 – The one-step-back method.

30:21 – How to get the “lost” content from “Fix This Next.”

31:41 – Why you have to be successful.