171: Noga Erez

Israeli singer Noga Erez thinks about the fallacy of authenticity, the advantages of creative limitations, the way personal stories can be perceived as political, and what it means to make music with your heart instead of your head. 

She started out as a jazz singer, performing and recording her original songs with a piano trio. Those recordings are long gone, lost in a pile of defective hard drives. But anyway, she decided that her original concept was too intellectual and that it was time to make something more intuitive. Encouraged by her musical (and personal) partner Ori Rousso, she wanted to make something that wasn’t so uncool. 

So she began producing tracks that straddle hip hop, pop. electronic, inspired by Bjork, Kendrick Lamar and Flying Lotus. Her first record, Off The Radar, came out in 2017 and included the song “Dance While You Shoot” that was featured in an Apple Music commercial. She toured in the states and Europe, and was positioned for a big year in 2020 as she prepared to release her new record. The more organic live versions of the songs were meant as a kind of creative exercise, but I really loved them, and as Noga explains it, so did a lot of her fans.

If you haven’t seen the video “VIEWS (Feat. Rousso) - [Live] Kids Against The Machine Vol. 1” by Noga Erez, it’s something you should absolutely do as soon as possible. 

Noga’s latest single, “You So Done” came out last week. We talked a few days before it was released about her career, starting as a jazz singer-songwriter and then transitioning to what she describes as “the music in my heart”, but also the curious relationship between Israel and the United States from the point of view of a contemporary Israeli pop act, what it means to be a political artist, whether or not music itself can really make a difference politically today, what it means to be “the offspring of limitation” and if the phrase “I don’t pop with that” actually exists or not. Also, an extensive tutorial on how to pronounce her name.

www.third-story.com
www.patreon.com/thirdstorypodcast
www.nogaerez.com