What's a brand and how to start building one...

What does 'brand' mean to you? And what does building a brand mean to you?

It can feel a little overwhelming to think about your brand or building one, but I hope that this podcast will help. We often think of brands in terms of logos, colours and font, don't we? These attributes are definitely part of the mix, as they help people to identify your brand, but your brand is so much more than this.

Your brand should be in your every fibre and its fingerprints over everything you say and produce. It should be what you believe in and who you are at your core. What people can expect from you and what you deliver, consistently. It's far, far more than a specific colour.

This is, indeed, quite a big thing, and a big one to put across in everything you do, but it's more than possible, as I explain in this episode of the podcast, all about building a brand online. Enjoy!