#78: Becoming a Go-Giver with Bob Burg

Bob Burg is a Hall of Fame Speaker and the international best-selling author of The Go-Giver. Named one of the 30 Most Influential Leaders by the American Management Association, Bob has helped millions of people around the world expand their influence, sales, leadership skills, and most importantly, their ability to give. Bob, welcome to the show! Max Out Insights: Selling is about discovering what the other person wants and giving it to them 5 laws of success: value, compensation, influence, authenticity, receptivity Price is a dollar figure, value is the desirability of the product to the user If you consistently show up as your best self, over time you become it Max Out Quotes: “Giving is about constantly and consistently providing immense value to others.” “Giving is not only a more pleasant way of conducting business, it`s the most financially profitable way as well.” “No one`s gonna buy from you because you have a quota to make. They will buy from you because they believe they will be better off because of it.” “Be a go-giver and a go-getter, just not a go-taker.” “Your true worth in the business-sense is determined by how much more you give in value than you take in payment.” “All things being equal, people will do business with and refer business to those people they know, like, and trust.” “Authenticity should never be confused with not growing and staying where you are.” “The key to effective giving is to stay open to receiving.”