26: HoA "Changing the narrative from Dulacca to Brissie" with Sammie O'Brien
Welcome to Episode 26
Today we're chatting with Sammie O'Brien – if you're a Queensland local you may recognise her from Queensland Weekender and Creek to Coast. Her work has seen her travel across the majority of Queensland, looking at everything from iconic getaways to iconic people. I can safely say it's the first time the town of Dulacca has been mentioned on the podcast but I hope it won't be the last!
I found it really interesting when I asked Sammie if she actually saw herself in agriculture. Her answer was no, I don't feel like I'm doing enough. But it's exactly people like Sammie who are able to articulate the story and bring agriculture onto mobile phones and TV's across the country, for a consumer audience. Luckily, when I shared with her our definition of a human of agriculture – she actually does see herself in the industry.
Today we're chatting about:
- How Sammie's affinity with the country but agriculture more generally came to be
- Taking some time off to and leaving the city behind to explore agriculture with a stint as a drover and meeting friendly locals in pubs that saw her giving them a helping hand
- Following her stint in the country she had a number of young girls in particular inquisitive and wanting to know more about agriculture and how it this 'trip' came about
- The change of scenery and the sense of accomplishment from a 'day feeling like a day'
- The perceptions from both consumers but also how industry see's the work Sammie is doing to promote the industry
- Opportunities outside the farm gate for people to get involved with agriculture and she ties in the skill of storytelling with getting out there and experiencing it for herself.
Make sure you head to our website www.humansofagriculture.comor to our Instagram @Humansofagriculture_ and make sure you have marked September 19 in your calendars! We're heading (virtually) to the Royal Melbourne show and celebrating the Show with 6 incredible people who have amazing stories about the importance of the Royal Melbourne Show to them and their communities.
You can follow Sammie on Instagram @sammieobrien
See you next week!
--- Send in a voice message: https://anchor.fm/humans-of-agriculture/messageevokeAG 2025 Groundbreaker Program - Applications open
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