Mike Montague interviews Dr. Mark Goulston, podcaster, speaker, and author of Just Listen, on How to Succeed at Selling More by Listening More.
Find Mark at https://markgoulston.com/
Find his book Just Listen at https://www.amazon.com/gp/product/0814436471/
In this episode:
Best attitude, behavior, and technique on How to Succeed at Selling More by Listening More
Listen without memory or desire
People want to choose to buy, not feel pushed to buy
The Miracle on 34th Street strategy
To sell more never answer a question in your first conversation
Notice when the prospect uses emotionally charged language and ask them to tell you more about that
Compelling vs Convincing
Mark’s definition of success
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