Designing Gear for Women with Edita Hadravska

Historically, outdoor apparel and clothing brands have shrunk the same designs that they use in their mens’ lines and dyed them a supposed "girly" color (aka: purple and pink) to create outdoor gear for women. However, Edita Hadravska, Design Director at Arc’teryx Equipment, takes a different approach. She designs outdoor equipment and gear for women that take into account how women’s bodies are actually shaped, the way they move, and the elements that they encounter in the outdoors. Edita’s designs are challenging industry trends and helping women look stylish and perform their best as outdoor athletes.