In-depth interview about my book "The Offer You Can't Refuse" with Francesca Vanthielen

Driven by technological innovations, customers’ expectations have completely transformed over the last decade. In my new book The Offer You Can’t Refuse, I try to illustrate how companies in all sectors – from HR to the healthcare industry and even governments – can take their customer service one step further and play an active role in their customers’ life journeys.