How to identify your podcast's niche

Harsha from the Two Cents on Thursday podcast asks, "How do you decide which niche to focus on for your podcast?"

TL;DR
Recording a podcast with multiple hosts is a lot of fun. You're able to lean on one another to create the content, and the fun banter and chemistry you get with close friends definitely increases the entertainment value.

But there are some technical hurdles you have to deal with in a multi-person podcast recording that you don't if you were doing a solo podcast. So in this episode, we'll explain the best practices for recording multiple people.

What can you talk about?

One of the keys to podcast longevity is choosing a topic you both love to talk about and won't run of ideas for. If you're really into video games and can talk about that non-stop, make that the focus of your podcast.

Once you've identified a topic you want to focus on, try to find an angle or sub-topic that isn't being served in the podcast community. If you're talking about video games, for example, perhaps you focus solely on Nintendo games or first-person shooter games.

Do some research

There are three ways to get ideas about what niche you should focus on. First is simply to look at your own download statistics. If one or two episodes are outperforming the rest, that's your audience's way of saying, "Make more episodes like this!"

The second place to look is with your followers on social media. Ask them what they'd like you to talk about in the future and look for trends in their answers.

Third, you can research your competition. Look at other podcasts similar to yours and see what topics they like to cover. If they're taking their podcast seriously, then you can look for trends in the kinds of things they like to talk about and then make your version of those episodes.

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