Why Social Media Is So Captivating

Last April, states began to sporadically reopen after weeks of being shut down. South Carolina was among the first to begin the process and some others would soon follow, while some states wouldn’t start until June. The uncoordinated reopening caused chaos, according to Sinan Aral, director of MIT’s Initiative on the Digital Economy. As people watched their social feeds fill with images of people heading back outside, they stepped out too — even if their state wasn’t at the same phase.

Aral, author of “The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health — and How We Must Adapt,” has used social media as a tool to gain insight into everything from COVID-19 reopenings to protests and politics.