Ep. 112 - The Inside Track: How Video Games Created a New Stage for Artists and Brands - Toa Dunn - Riot Music Group, Riot Games

Gaming’s popularity is experiencing an unstoppable evolution, a large part of which is the involvement of the music industry. Fortnite’s recent live in-game gig with Travis Scott saw over 12 million players tune in while brands like Burberry and Louis Vuitton are already utilising the creative opportunities that this collision of worlds has created, designing digital fashion lines and sponsoring virtual musicians. In this episode, we’re joined by Toa Dunn, the head of Riot Music Group, which is owned by Riot Games, the company behind League of Legends. In this, Toa teaches content creators how to craft emotional narratives through music, how in-game concerts and esports matches present massive opportunities for brands and how major artists are using video games as a means to connect with new audiences.