How to Get Payroll Clients with Inbound Marketing: Meaningful Steps Toward Scalable, Sustainable Growth

In today’s episode, Matt chats with CJ Maurer, owner of the Gist out of Buffalo, NY. They are talking about all things inbound marketing and how payroll companies can improve their digital marketing strategy. During this value-filled episode, Matt and Matthew cover the following topics:

• What digital marketing mistakes are payroll companies making?
• How to be more efficient with content marketing
• How to develop trust with your marketing
• Where does marketing fit in client retention
• How to increase loyalty and evangelism among your clients

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-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

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How can your team dominate the competition now and in the future? That is what we want you to do. All regional and local payroll providers should be working together to do this.

If you enjoy the podcast, please connect with me on LinkedIn and share what other topics you are interested in. https://www.linkedin.com/in/mattvaadi/

More about CJ Maurer

I'm a husband and a father and a business owner and sometimes I'm okay with run-on sentences. After 11 years in the marketing and advertising industry, I started The Gist, a full-service inbound marketing agency specializing in content marketing and inbound growth strategies.

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If you have questions about starting or scaling a payroll business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!