Episode 141 – How to Get Found on Google Maps

If you arent making sure you are able to be found on google maps - you are 100% missing out on business!

According to Brandify:

• 77% of people use google maps to find a local business, second place is Facebook at 38% (obviously there is overlap, some people use both)
• 25% of these searches are in the car. This means they might be 'in town' or 'running errands' and hoping to find someone nearby
• 59% of these are done at home, meaning they are seeking for nearby places

Local Search Fast Facts:

• 78% of local, mobile searches result in an offline purchase.
• 86% of people find the location of a business using Google Maps.
• 61% of people who perform a search on a mobile phone are more likely to contact local businesses who have a mobile-friendly site.
• 88% of consumers view online reviews as trustworthy as a personal recommendation from a friend.
• 18% of local, mobile searches result in a sale within 24 hours.
• There has been a 900%+ growth in mobile searches using “near me” and “today/tonight” (for example “electricians near me” and “concerts near me tonight”.

How to make sure you are found on maps:

• Fill out Google my business
• Fill out Bing places
• Fill out Facebook info
• Complete any free business listing you can - SBA, Chamber of Com, - Community websites, city/county, etc

Google hunts and pecks to find out everything it can about local business. make it easy for them.

Resources:

https://macmillandesign.com/internet-basics/google-map-pack-benefits/

https://blog.hubspot.com/blog/tabid/6307/bid/10322/The-Ultimate-List-50-Local-Business-Directories.aspx