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異端のマーケティング ~スモールビジネスのWebマーケティング戦略~
Business:Marketing
事前期待と事後評価
情報商品のような無形商品は事前期待と事後評価のバランスが重要です。
目的に応じてこの2つのパラメーターを使い分けないと、
大きなクレームにつながってしまう可能性があるからです。
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