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The Future of Tourism

The Future of Tourism

Business

A Community-Focused Approach to Destination Marketing featuring Jack Johnson

A Community-Focused Approach to Destination Marketing featuring Jack Johnson

2020-06-10
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This week on the Future of Tourism, David is joined by Jack Johnson, Chief Advocacy Officer at Destinations International. Together, they discuss the importance of taking a community-focused approach to destination marketing, and Jack explains the process behind the creation of Destination International’s new Tourism Lexicon.

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