Helping Influencers Build Brands @ Genflow | Zamen Akbar & Shahzaib Muneeb

Shahzaib Muneeb is Head of Development at Genflow, and Zamen Akbar is Head of People at Genflow. Genflow partners with influencers to help them build their own business and sell products to their audience. They work closely with clients to determine what products will sell the best for them according to their audience and analytics. They are a team of business managers who manage everything from product design, manufacturing, shipping, fulfilment, marketing, ads and the overall launch and strategy of the business. They have helped clients sell thousands of products worldwide, achieve millions (£) in sales, and ultimately build a long-lasting profitable business. Showtimes 0:45 - What Genflow does as a business and the specific service they provide to influencers. 1:25 - The history behind the concept. 3:00 - The development of the business and the different verticals that have been introduced over time. 5:20 - Preparing for the shifts in technology and in business. 7:40 - Where do you find new hires, and how do you ensure they're right for the business? 10:00 - How the recruitment process has changed during the pandemic. 15:22 - The unique culture at Genflow. 16:15 - The undervalued and overlooked skills in the industry. 18:40 - What do Genflow look for when recruiting. 23:45 - Advice for people looking to get into the industry. 26:35 - The future of Genflow and other avenues of the business.