DIY SEO Tips with Jennifer Rogina
Business:Marketing
UTM Tags vs Event Tracking: What are they and when do you use them?
So, you have a website and you already have Google Analytics setup and tracking your data. That’s a great start! But, you want to start tracking more. You want to find out who clicks what on your site and which elements are critical in the conversion process. You’d like to determine which campaigns are performing the best and sending qualified traffic to your site.
You can and certainly should do all of this. To accomplish this, you would use a combination of UTM tags and event tracking. It’s important to understand the difference between these tracking methods so you don’t override any data erroneously.
The full article and all of the links can be found here: https://clearpath.online/resources/utm-tags-vs-event-tracking/
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