17) #ExponentialInsights: Why You Need to Double Down on Content Now w/ Michael Bertini

There’s a lot of unease about marketing in the COVID-19 world.

But there really shouldn’t be. 

Content is king. It always has been. 

And your financial brand should be doubling down on it right now. 

To find out how, I invited Michael Bertini, Online Marketing Consultant & Search Strategies at iQuanti, onto this episode to share his insights into the content strategies that really work. 

We discuss:

-Why content is still king

-How to implement an agile content strategy (hint: freelancers)

-Why there are no tricks, secret sauces or golden eggs

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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