16) #InsideDigitalGrowth: No More Vanity Metrics. Here’s How to Track Conversion

Do you know when and where your leads are converting?

If you don’t, it’s like you’re flying blind. 

And when you fly blind, sooner or later, you’re going to crash.

But, don’t worry, there’s a way to light the path ahead.

On today’s Digital Growth Series, I field a question from Brad, Vice President for a Financial Brand in California.

How do we track ROI from the moment a person first sees an ad to when the loan closes?

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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