12) #ByTheBook: The Humanity of Digital Growth

The most important element of digital growth is not technology. 

It’s not sales.

It’s not marketing. 

In fact, it’s something ancient. Something that’s missing in almost every conversation that happens in every boardroom across the country. 

Humanity. 

I’ve talked before about how you can generate 10X more loans & deposits.

But 10x growth is only made possible through 10X thinking. 

And any digital growth strategy that doesn’t place human connection at its heart is at best only half of a strategy. 

I’m James Robert Lay, CEO of Digital Growth Institute and author of Banking on Digital Growth, 

What I talk about:
-Why only 15-20% of financial brands are “Digital Haves” 

-The secret to digital growth that is missing from most conversations

-How to take your marketing team from underestimate to invaluable

-Why digital growth is about so much more than marketing and sales technology

This episode is hosted by James Robert Lay  Founder and CEO at Digital Growth Institute

You can find this interview, and many more, by subscribing to the Banking on Digital Growth on Apple Podcasts, Stitcher on Spotify, Google Play or here.

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