Ep. 241: How Byredo Changed the Perfume Game with Ben Gorham

Byredo founder Ben Gorham built a fragrance brand that helped define the scent of the past decade. So, what’s next? In this revealing conversation, he explains how he turns memories into perfumes, why luxury doesn’t need to be exclusive, and the story behind Byredo's new makeup collaboration with Isamaya Ffrench. Listen in to find out how a Swedish pro basketball player with family ties to India and Canada became perfume’s indie darling. -- Want more of our beauty podcast? Episode Recaps & Notes: fatmascara.com/blog; Our Private Facebook Group: Fat Mascara / Raising a Wand; Instagram: @fatmascara, @jessicamatlin, @jenn_edit; Twitter: @fatmascara; Email: info@fatmascara.com; To Leave a Voicemail & Be Featured on a Future Episode: 646-481-8182.

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