The Career Rx Podcast for Doctors
Business:Careers
#34 - What Does Modern Professional Development Look Like?
In this episode of The Career Rx we’ll discuss:
Learning how to control and advance your own career as a healthcare professional is more important now than ever. Don’t just wait around for others to finally notice you or your work. That’s a strategy for burnout and frustration.
Right now, a lot of people think that everything is on ‘pause’ or is out of their control, but that couldn’t be further from the truth. You just have to break out of the traditional way of thinking about professional development, and look to modern strategies for professional development.
This means understanding and implementing business strategy through digital tools to keep moving ahead and fast track your success. If you haven't thought about professional branding or your online presence as being a key part of your effectiveness as a physician, now’s the time to start.
You’re not alone - in fact, most people don’t appreciate the role of branding, or what that even means. But after this episode, you’ll understand what you need to do to advance your career and increase your impact.
Regardless of whether you’re an employee or an entrepreneur, a business mindset is the key, and your most important business asset is yourself.
What do you hope to accomplish with your career, for yourself and for others? The possibilities are endless.
Because you are not JUST a physician… you are an agent for healthcare reform and change… but only if you’re known. Click here to learn more.
In this Episode:
[00:43] Welcome back and get ready to learn more about The Branding Prescription CME Program.
[03:57] Do you know how to leverage your online activity for professional success?
[05:26] Why most doctors aren’t establishing a brand online.
[08:22] What is in the Branding Prescription Course? A breakdown of the modules.
[12:13] Do you know what a keyword is? Are you using the right words to convey your value?
[15:14] Websites… what do you know about them?
[17:30] SEO… huh?
[20:34] Do you social? Social media is very important even as a professional...but not the way you’re probably doing it now.
[25:19] Physician specific issues, and how to stay out of trouble online.
[28:24] It sounds like a lot because it IS a lot… which means it is VALUE-PACKED!
[29:28] What all physicians need to know about being in an online market.
Links and Resources:
The Branding Rx (Earn 18 hours of CME!)
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