Curra Rotondo, Co-Founder of LEFRIK / Sustainable Backpacks

Established in 2012, LEFRIK started designing urban bags, backpacks and travel essentials using the highest quality eco-friendly fabrics made out of recycled plastic PET bottles. the brand was born to solve travel and city commuting problems by providing the most fashionable and functional bags for the modern digital nomad. They offer conscious consumers access to innovative products that while still being cool and savvy, are made avoiding the use of more natural resources. LEFRIK contributes to the environment by reducing the use of virgin polyester and rather extending the life of discarded plastic bottles, while saving energy in the production process. The brand is also proudly approved as vegan by the animal welfare organisation PETA.

In this episode of the MenswearStyle Podcast we interview LEFRIK Co-Founder Curra Rotondo about her background in the fashion industry, the story of how the backpack and travel accessories brand first started and how it's currently trading during Covid-19. Our host Peter Brooker and Curra also chat about how they came up with the brand name, recycled plastic bottles, having a social and environmental impact, and giving back to the planet.

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