BTB Ep 250: Working with microinfluencers with Rich Nardo of NGAGENCY

This week, Ryan sits down with Rich Nardo, Vice Presidency of the full-service marketing firm NGAGENCY. Rich talks to Ryan about NGAGENCY and Rich’s favorite music marketing projects that he has worked on. Rich also talks about the emerging phenomenon of “microinfluencers” and how musicians can partner with these talented and engaging professionals to create interesting content and reach new audiences. You can find out more about our guest’s work by visiting www.ngage.com, and be sure to check out Rich’s article in TuneCore Blog, “How Artists Can Partner with Influencers”, by visiting https://www.tunecore.com/blog/2020/08/how-artists-can-partner-with -influencers.html. Rate/review/subscribe to theBreak the Business Podcast on iTunes, SoundCloud, Stitcher, and GooglePlay. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects.