Metigy Podcast - Marketing for SMEs
Business:Management
Episode 18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas
Resources mentioned
Digital Ninjas
Google Ads
It takes at least three to six months to see a return on the time and money that you invest in an organic SEO strategy.
If you're starting with SEO today, create content and create content for your customers. Don't worry too much about what the search engines want, worry about your customers. That’s the number one thing.
Google Trends
Google Analytics
Google Keyword Planner Tool
Ahrefs – helps you learn why your competitors rank so high and what you need to do to outrank them
SEMrush - Online Visibility Management Platform
Episode 3: How to build a voice first marketing strategy with Nick Myers and Brett Brooks from Redfox AI
Dr Dave Chaffey : Digital Insights
Search Engine Land
What business would you build on Mars?
Jon Dawson:
Okay, that's a an interesting question. So I'm the first settler, I think I'd probably go for something in the healthcare space, on the assumption that other people would be following behind me and some of those people would have healthcare needs. So maybe I'd have an integrated service like the GPs available, but also maybe a gym. I could start a gym franchise within there. People need health services wherever they go.
Brendan Hill:
So a maybe like an F45 on Mars.
Jon Dawson:
Yeah, I probably wouldn't allow F45 to franchise, I'd start my own franchise. But they're a very good business model. I do like the F45 model.
Reach Jon here
Jon on LinkedIn
Digital Ninjas
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
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