Metigy Podcast - Marketing for SMEs
Business:Management
Episode 7 - How to become a deep listener and not neglect your existing customers with Oscar Trimboli
What you will learn in this episode
How to become a deep listener
Practical tips on how to not neglect your existing customers
Acquiring a new customer can cost five times more than retaining an existing customer.
How to listen to what your customers are not saying
Learning to listen to what’s unsaid
Why the magic phrase is ‘Tell me more’ and ‘I’m curious what else you’re thinking about on that topic.’
The 5 different levels of listening
How to take notes in meetings (this is really cool!)
‘If your goal can be achieved in your lifetime, it's not worth going for.’
Resources mentioned in this episode
Deep Listening: Impact Beyond Words by Oscar Trimboli
Oscar’s Deep Listening Podcast
oscartrimboli.com
Google Alerts
We speak at about 125 to 150 words a minute. You can listen right now at 400 words a minute, but as a speaker, I can think at up 900 words a minute.
Jason Calacanis – This Week in Startups Podcast
Boris Conrad – World memory champion
The Lion's Share
Evernote
Book Recommendations
Deep Listening: Impact Beyond Words by Oscar Trimboli
Atomic Habits by James Clear
Business you would build on Mars
I think this is a transformational time in commerce. It means that Martians and people from the Earth will be able to trade for the first time. I don't know if it's Bitcoin, but we would need to set up a currency or rate of exchange between the two planets. What we need to do is figure out how do we transact across the galaxy? I hope that will be valuable to both marketplaces, and I know that creating a double sided marketplace is probably the hardest thing you can ever do in software development.
But in terms of promoting it, I just think that we need to get the Elon Musk of Mars, and the Elon Musk of Earth do the first trade together, and just record that in some kind of medium that both planets can see and hopefully that will set off a process of trade that will make both planets closer together.
Get in touch with Oscar
Oscar on LinkedIn
oscartrimboli.com
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
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