Metigy Podcast - Marketing for SMEs
Business:Management
Episode 5: Networking for Business Success - How Cheryl Mack became the most connected person in Australian Business
Resources mentioned in this episode
StartCon
Contacts+
HubSpot
Superhuman
Referral Hero
Freakonomics Podcast
Astro Teller – The Difficult Part of Building Driverless Cars
Book recommendations (there's a few:)
Blink by Malcolm Gladwell
The Tipping Point by Malcolm Gladwell
The Four Steps to the Epiphany by Steve Blank
The Lean Startup by Eric Ries
High Output Management by Andrew S. Grove
Good to Great by Jim Collins
Bad Blood by John Carreyrou
Chaos Monkeys by Antonio Garcia Martinez
Freakonomics by Stephen J. Dubner
What business you would build on Mars?
A business that sells a mini pocket Earth, and this is a miniature Earth that you can keep in your pocket to remind you of the place that you came from. Or if you're a new alien on Mars, to help you visualize the Earth you may one day visit and it'd be a little miniature version of Earth, maybe about the kind of palm of your hand that you could put in your pocket and it would have some sort of mechanic that when you hold it in your palm, it would spin in, the way that Earth does so that. I think we would market it as, "Keep a little piece of Earth in your pocket. You can't see earth anymore, so now you can."
Get in touch with CherylCheryl on LinkedIn
Cheryl on Twitter
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
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