Creative That Actually Works for Your Advertising w/ Nathan Otwell of Shopanova
GoRogue Podcast
Host: Bryan Fittin & Loren Lewis Guest: Nathan Otwell
On this episode Bryan and Loren are joined once again by Nathan Otwell of Shopanova, and they discuss the creative/content around a Facebook ad.
[00:01:14] - Nathan’s background
[00:04:25] - What are you obsessed with this week?
Nathan - Chief Marketing Officer role at Shopanova
Loren - The Witcher
Bryan - The Witcher
[00:09:10] - Facebook ad creation
[00:11:19] - What creative aspects work?
[00:19:49] - With ads, how do you battle emotions and loss aversion?
[00:27:12] - Conversion of simplistic ads vs over produced
[00:31:35] - Rapid Fire Questions
Quotes from the Episode:
“Never assume anything and always test everything.” [00:09:31]
“When it comes to videos...always try to educate, always try to engage..” [00:14:33]
“People resist buying your product because they’re scared of losing money which is rooted deeply in a psychological phenomena known as loss aversion. [00:18:52]
“90% of all snap judgements that we make about products can be traced back to color.” [00:22:50]
Links:
Shopanova - https://shopanova.com
Social Media:
Bryan Fittin https://www.instagram.com/heybryanhey/
Loren Lewis https://www.instagram.com/thislovelylewislife/
Nathan Otwell https://www.instagram.com/theangrymarketer/
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