Run Your Business With the Focus and Dedication of an All-Star Athlete: A Conversation With Pete Carroll and Dr. Michael Gervais

Today's guests are Seattle Seahawks Head Coach Pete Carroll and performance psychologist Dr. Michael Gervais, the co-founders of Compete to Create. Together they are taking the proven training practices of high-performance athletes to create a coaching program for life and business. They join Salesforce’s Senior Vice President of Product Marketing Lynne Zaledonis to discuss the art and science behind this methodology, including how you can "train" confidence and why being purpose-driven is the name of the game.