The Art of Sales with Art Sobczak
Business:Marketing
164 A 400-Year-Old "Trick" to Deal With Resistance
We won't diffuse resistance by telling someone they are wrong. That just strengthens their defenses.
The best way is to first agree with their side of the position, and then help them see the other side.
There are writings that show this was taught 400 years ago.
You'll hear how it was used then, and how you can use it now.
Create your
podcast in
minutes
It is Free