Even if you're ranking really well organically, you still need to have paid ads. This is especially true on a mobile device where you will not even see the organic results 'above the fold'.
There are 4 paid ads that show up before all the organic results show up.
Can paid ads actually increase your census today? Yes!
You can have Google ads showing in specific locations and after a few days the campaign will be optimized further. It gets smarter and smarter as time goes on.
Call Extension Ads - these are Google Ads that go directly to your admissions' phone. This is the hottest lead possible. The person just looked you up online, clicked on your ad and is now calling your phone. You just gotta be sure that someone is really there to answer the phone. You can't afford to miss the call!
If you get a contact form, call within 3 minutes because most likely this person filled out the form for other sites as well.
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