Don't Become A 'Blogger' - Build A Personal Brand

Despite the fact that blogging is still as strong as it's ever been, it's no longer worth building a business around blogging. This goal leaves you inherently vulnerable, as other marketers and entrepreneurs enter your space in a much wider fashion. The internet is larger than ever before and with more choices on where to spend their time, consumers are dedicating themselves less frequently to specific platforms. Therefore, I make the case in this episode for casting a wider net - developing a full media strategy, rather than just focusing solely on your website. I also share some strategies on how to develop this - and reposition yourself as a personal brand in your niche, rather than just another blogger. View the full post on my site here: https://jamesmcallisteronline.com/become-personal-brand/