33) #ByTheBook: How to Escape the Commoditization Trap

You're committed to helping others create a bigger, better, and brighter future.

How do I know? Because you're driven by a purpose. You put transformation of people over the transaction of dollars and cents. Purpose-driven brands are outperforming traditional ones, and that's what this episode of the Banking on Digital podcast is all about.

On this episode, I shared insights from my best-selling book Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands.

I talked about:

• How TOMS built a business around a purpose and then forgot it
• Why banking on purpose is an accelerant for future digital growth
• And how Bombas has replaced TOMS as the purpose-driven brand for banks and credit unions to emulate

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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