The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
AMZPPC #102: How to Find New PPC Keywords with Reverse ASIN Lookup
Reverse ASIN lookup is a great way to keep an eye on how your competitors are doing, but what happens when you turn it around and see what’s going on with your own ASINs? You get a gold mine full of new keywords that you know will drive clicks and conversions up while lowering your ACOS. By bidding on keywords where you already place organically, you create a whole that’s greater than the sum of its parts.
Longtime Badger Nation citizen Ryan Hofacre walks us through his strategy for using reverse ASIN lookup to find converting keywords to add to your PPC campaigns.
Highlights
1:04 Intro
9:47 How this strategy can help you
18:05 The five steps of the reverse ASIN lookup strategy
26:47 Why bid on keywords where you’re already ranking?
33:12 Keeping up with new keywords with reverse ASIN lookup
36:00 The importance of reading your search term reports
38:54 Closing thoughts
Links & Resources
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio editor: Pedro Moreno
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver
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