How to Monetize Your Content, with David Mammano
Can you turn your passion project into your only career focus? And if you do — will content monetization negatively impact your love for what you create, or can you keep loving what you do even when it becomes your primary job? Four-time returning guest David Mammano joins Onward Nation to discuss how he found his love for podcasting, and how he was able to chart a new career path with podcasting as his main focus — in spite of naysayers who tried to warn him away from it. And — he shares how going through difficult times can be a powerful teacher, if you look for the lessons and silver linings.
Learning from the Hard TimesDavid Mammano is no stranger to challenge, having once built a successful business before losing nearly everything. As the host of “The Gonzo Experience” podcast, David has spoken with many other business leaders who have shared their own stories of overcoming challenges and coming out the other side stronger and better positioned for success. These stories became the backbone of his book “Crash and Learn”, where David shows readers that we aren’t defined by our failures but by what lessons we learned from them. David collected the shared wisdom of his podcast guests to demonstrate that retaining optimism through difficult times is a crucial business skill, and that even the most difficult of experiences holds lessons we can draw from them that can only benefit us in the future.
Content Monetization as a Business StrategySpeaking of David’s podcast “The Gonzo Experience”, during his interview David shared how he first discovered his passion for podcasting, and why he decided to make the difficult — and scary — decision to double down and make his podcast be his primary business focus. By focusing on helping others and adding value, David was able to attract an appreciative audience. The size of David’s growing audience opened up the opportunity to pursue content monetization through sponsorships to fund his work. Even though David had a number of people telling him that going all-in on podcasting was a mistake, he recognized that their words of caution stemmed not from concern for David but from their own fears. When he shut out the voices that were telling him he couldn’t do it — his own internal voice included — he was able to prove those voices wrong.
About David MammanoDavid Mammano is most recently known for being the host of The Gonzo Experience Entrepreneur Podcast. He is the author of business and college planning books, a TEDx speaker, a three-time Inc. Magazine 5000 Growth Company winner, and a professor at the University of Rochester.
He is a graduate of the University at Buffalo (SUNY) and also a graduate of the MIT Entrepreneurial Master’s Program (an executive education program offered through the Entrepreneurs’ Organization (EO)), a board member for the Western NY Make-A-Wish Foundation, and a local board member for Junior Achievement.
David’s most recent book Crash and Learn: Lessons in Business quickly rose to the top of the Amazon bestseller lists. His other books are Make Love in the Workplace, and 101 Things You Can Do to Become an Outstanding Young Adult.
During the last 25 years, David Mammano has been a serial entrepreneur – starting seven businesses from scratch. He now uses those experiences to interview the world’s most interesting entrepreneurs. Each interview is aimed at helping entrepreneurs be their best in all areas of their life.
As a prolific speaker, David is an internationally requested speaker at entrepreneurial, business, sales, and higher education events.
David is most proud of his family in Victor, NY, including three children, Gianluca, Melania, and Alessio.
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