Daymond John is an American businessman, investor, television personality, author, and motivational speaker. He is best known as the founder, president, and CEO of FUBU, and appears as an investor on the ABC reality television series Shark Tank.
In this episode, he reveals the marketing strategies on how to build successful brands making him a highly influential consultant today, while offering advice on how to effectively and innovatively communicate to consumers through means of connecting brands with the world's top celebrities from endorsements to product extensions.
Show Notes:
- Who is Daymond John? [1:20]
- Do you still think your strategy of building a lifestyle still works now? [4:07]
- How do you respond to people that need immediate ROI? [6:46]
- What exactly is a powershift? [8:36]
- What is the best way to slowly build up influence? [11:54]
- Do problems actually help people understand the pitch? [18:32]
- What are the misconceptions people have when it comes to the show, versus in reality? [21:23]
- How does powershift play a role now that unemployment is going up? [24:07]
- Do you have any tactical advice for people who get tripped up on their whys? [27:54]
- How is the situation now different than all the previous recessions? [29:04]
- What changes do you see happening? [31:39]
- What seems to be the success denominator? [35:51]
- Do you think that ability to really pivot, adapt, adjust is something that can be taught? [37:43]
- What is the most important decision maker? [39:09]
- What networking tips do you have? [40:40]
- How did you build your brand? [51:03]